PROMOTE YOUR BRAND
Gifts, Gadgets and Giveaways
Julie Wong, CMP, Meeting and Event Planner
19 February 2019
Take a look around your office or home. How many branded gifts, gadgets or giveaway items have you received from an event you attended?
A branded gift could be an item as simple as a pen or something as extravagant as a leather backpack with a company name branded into it. I have a favorite insulated client logo bag that I use often when I travel because it holds plenty, is insulated for my water bottle or travel snacks, and has extra compartments for personal items like keys, cell phone, and a pullover.
Promote your brand with a useful and memorable gift.
Current event industry conversations have consumers asking if branded gifts are a valuable expense or a waste of resources and junk? If planned properly at an event, a giveaway item with a logo can be a great way to promote the company. Items that are still popular today include promotional drinkware, custom tote bags, writing instruments and power banks.
“The question to ponder is: do you want to provide a memorable keepsake item?”
Recent arguments have risen about the billions of dollars that are spent on swag items that are creating an environmental footprint and crisis. With knowledge of the pros and cons, it’s up to you to decide whether branded gifts are right for your goals. The question to ponder is: do you want to provide a memorable keepsake item?