How can my Event Planner help me market my event, fundraiser, or company opening?
Marketing your event is a key element to its success. One of the benefits of using a Certified Meeting Professional (CMP) is that we are experienced and proficient in not only meeting and event design, but in financial management, project management, strategic planning, site management, marketing and professionalism. A meeting and event planner can work with you to determine the best marketing strategy for your event.
Developing print or online invitations, streamlining the registration process and tracking responses are the initial steps in the marketing process. Event planners can use webpages, email marketing, social media and targeted online advertising to market your event. Other online and print channels such as community listings and calendars are also effective marketing tools. A professional meeting planner will also have media contacts for television and radio spots or community announcements.
Generating excitement about your event ahead of time is an important factor in marketing. An experienced event planner will create an integrated marketing plan that includes publicity, engagement and follow-up with invitees, and a convenient registration and payment process. If your event is a recurring or annual event, ongoing marketing campaigns can include follow ups to attendees, and posting photos, videos or articles about your event online.
Our goal in working with clients is to create a customized marketing plan that is geared toward their target market.