Some rules you encounter are Golden, to be taken into account forever and not forgotten. These are surely useful and important trail markers to guide us and help us stay always on course. Golden Rules exist to get used, to be followed, to guide you. Regardless of what your main goal is or what challenge you face, the rules will be there. Just find the Golden Rule that applies and abide by it. The following are 5 of the very best Golden Rules for planning a business event.
Golden Rule # 1. Clearly Know the Goal of the Event
The reasoning for doing this is to have a reference point and in the end, to know whether the event was a success or not. Remember, just like having a finished picture and a specific outcome for business plan, the same rules apply to even the smallest business event.
Golden Rule # 2. Make sure your chosen venue is an appropriate backdrop for your event.
This may affect you in the future because people will talk and your reputation is at stake. The last thing you want is negative word of mouth saying that your event was unprofessional and unenjoyable due to the location.
Be certain and don’t forget that appearance is automatic branding and a mental picture relates strongly to an association. So, you’ve got to look good.
Golden Rule # 3. Know who your target attendees are.
There are various reasons you must know this information intricately. It is very important because once you know who you would like to come, you can conceive all sorts of ways to locate and inform your audience of your function. Knowing this also makes it easier to not be so general regarding your invitation status. If you don’t intend to invite the entire free world, know your target.
Golden Rule # 4. Be sensible and realistic about the date and time.
You must take into account whether or not the time and date for your event is convenient for your attendees. You might get this done by considering how important the event would be to your audience as well as what their general schedules might be. For example; is the event during work hours, lunch, after work, before the work day, or over the weekend?
Golden Rule # 5. Have a foolproof way for attendees to register and contact you.
This can include and online registration service, a contact e-mail, a contact phone number, or a physical location or locations to purchase tickets.
It is very important as it not only can help you to assess a head count before the event but help people to better understand all of the details involved. It can also improve your attendance rate because you have interactive-personable communication taking place.
Trust these Golden Rules to make your business event professional, pleasant, and easily accessible for people. These are tried and true and found to be very practical. Follow them and then your ultimate success will be more likely and the results far more satisfying.
John H. Lee (JohnTheNetworker) is a Lead Generation Specialist, Host, and Consultant, of professional and social events in the Greater Philadelphia Area, Philadelphia Pennsylvania.
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