MARKETING OUR SERVICES
4 Ways To Achieve Marketing Success
Julie Wong, CMP, Meeting and Event Planner
26 June 2017
As the owner of The Event Concierge, I am frequently asked how I market our event planning company and I am complimented with the statement “you are so lucky to be busy with lots of customers who need event assistance”. The response to the latter statement is that I am grateful for the clients we have, but confess that I work extremely hard to earn the business we have.
As I reflect on how I have built business the last 10 plus years, it is mainly due to relationships and networking professionally and properly. What I mean by “networking professionally and properly” is that my style of promoting our services is to inform potential customers, not be pushy or sell them a “hard sales pitch”. Too many times, I have been contacted by business owners who almost have the smell of desperation for my business. It is a turn off for me. I follow the motto of “sell the way I want to be sold to”.
1. First impressions matter.
As a company that markets to corporations, I am conscious of the first impression we give when meeting potential clients. We consciously dress the part, are aware of how we greet people and are cognizant of reading people’s body language.
2. Describing the company, simply and effectively.
It is important that potential customers understand what you do, how you do it, how you charge, who would be a good customer for you, and who they know to connect you with. I have had the experience of meeting someone whose services and products I did not understand because their descriptions were too complex. My tip is to keep it simple so others will remember you.
I dedicate a minimum of 5 hours per week on marketing or networking The Event Concierge.
3. Building a trusted relationship.
Strive to stay in touch with people you meet. Although they may not become a client, they may know someone they can refer to you for business. People do business with people they like and trust.
“First impressions matter. We dress the part, are aware of how we greet people and are cognizant of reading people’s body language.”
4. Marketing takes time.
I dedicate a minimum of 5 hours per week on marketing or networking The Event Concierge. Whether it be attending a networking event, emailing new and old connections, or sending out a newsletter blast; I strive to connect with at least 25 people a week in some form or fashion.
The success of The Event Concierge is not pure luck, just like a successful meeting or a planned event; so is the marketing of the company. It requires planning with a strategy to promote our professional services.